Audience-First Email Marketing
At Dotnix, all email marketing is targeted email marketing. That’s because we work as an extension of your marketing team to understand your target audiences, and further refine them into specific reader and buyer personas.
We structure email marketing campaigns around what we know about your targeted audiences, and what actions we want them to take. Information such as CRM data, website interactions, prior campaign activity, recent purchases, location data and customer feedback helps us determine what content to send to which contacts, when to send it and how to measure success.
