Developing a social media strategy

Differentiate your brand and amplify your message with social media marketing and advertising

We are in an age where more than 70% of consumers expect a brand to have a social media presence. But, not just any social media presence—consumers expect your brand to have a tailored, cohesive social media strategy.

Almost every business can benefit from social media marketing services. While most companies know they should be using social media to market their business, they don’t know what networks to invest in—facebook, instagram, twitter, linkedin, etc.—or how much, and that’s where our social media management services step in. Blue corona’s social media management and advertising services remove the complexity of social media for business owners and let you stick to what you know best—running your business!

What's included in our social media marketing services

Our process for social is similar to our approach to marketing in general: track > test > tweak > repeat. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results. Learn more about our social media services list and packages below!

Completing a competitor analysis

Completing a market analysis of your service areas and industry

Finding local competitors currently outperforming you in audience size and engagement

Analyzing content and messaging that performs well in your industry

Creating engaging organic social campaigns

Researching content that has high engagement with your audience

Posting and scheduling regular posts

Monitoring engagement and interaction

Creating data-driven paid social campaigns

Creating custom audiences to best target your company and brand

Creating copy and imagery for high-performing social ads

Split-testing ad copy

Reporting and improving paid social ads

Tracking your social campaigns

Tracking and optimizing your audience and reach

Tracking and optimizing engagement rates

Tracking and optimizing click-through-rate and leads

Tracking and optimizing your roi on paid social campaigns

Managing & monitoring your social reputation

Monitoring social media reviews

Monitoring social media feedback and sentiment

Monitoring social engagement from campaigns

Monitoring brand mentions and chatter across social platforms

Amplifying your efforts with website integration

Installation of social widgets on website

Optional website social feed

Adding social buttons like “share on facebook” or “pin this” to website content

And more!

Businesses

Other social media marketing services for businesses

Social media analytics and reporting – before you begin marketing on social media, it’s crucial to put proper tracking in place. Our custom social media analytics provide clients with valuable insights into the communities around their brand. From overall community demographics to engagement reports that show how successful specific campaigns are playing out, our reports help business owners more specifically target their marketing message.

Brand monitoring – if your customers are online, there’s a good chance they are talking about your business! Through review sites and social networks, customers are expressing their opinions of businesses both positively and negatively. Keep on top of what people are saying about your company through Dotnix state of the art monitoring tools! We’ll continually monitor the web for any new mentions of your company on blogs, review sites, or social networks.

Reputation management – managing your online reputation is one of the most important marketing strategies you can employ! Negative comments and reviews can hurt your search engine rankings and they can be damaging to your ability to attract new clients. Actively engaging your customers and your reviews online will allow your business to stay ahead of the news and control how your company is perceived.

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