How It Works
our Dotnix team, comprised of a content marketing strategist, project manager and content writer, will work together to manage every aspect of your email newsletter campaigns.
Through Dotnix expertise in full-service email marketing, including campaign management and newsletter writing services, you can rest assured your email newsletters are tailored to reach targeted recipients and drive return on investment. From email marketing automation and performance measurement, Dotnix content marketing experts will organize, oversee and execute on your strategy.
Newsletter List Development
Compiling a subscribers list and other targeted email recipients for your marketing automation platform or newsletter tool is the first course of action. Through the implementation of customized website pop-ups, eye-catching calls to action and newsletter subscription form fills strategically placed throughout your site, you can quickly develop a registry of interested, qualified leads who wish to learn more about your products and services. By providing website visitors with valuable, relevant content – such as an eBook or white paper – in return for their subscription, you can encourage higher numbers of newsletter sign-ups.
Once you have a list of recipients, it’s essential to segment it to ensure your content is crafted to maximize desired outcomes. Your Dotnix newsletter management team helps you optimize your newsletter apps and parse through subscribers based on criteria including age, gender, job title and more. Newsletters can then be tailored to each specific segment, ensuring your content marketing is pertinent and useful for recipients, supporting continued interest and trust in your brand.
Newsletter Creation
Email marketing campaigns deliver significant ROI, allowing you to reach huge numbers of people quickly and easily. Newsletters are an ideal way to nurture leads and guide them down the sales funnel in a strategic manner. Whereas most email recipients are leery of overtly promotional and unrequested content, newsletter subscribers will welcome high-quality content that both interests and benefits them, be it news-based stories on industry trends, evergreen educational articles or thought leadership pieces highlighting your brand’s innovative approach to common client pain points.
Newsletter Content Best Practices
Dotnix industry-focused writers will incorporate email content marketing best practices into the creation of original newsletters geared toward your target audience. Content is based on specific subscriber personas to leverage the benefits of personalization and encourage higher open and click-through rates. Everything from tone and style to structure can be tailored based on your unique requirements.
Subject Lines That Cultivate Engagement
Starting with subject lines that utilize language proven to inspire interest and urgency among recipients, along with personalized details, such as names and job titles, your content writer will ensure your email newsletters are laser-focused on cultivating interest and engagement.
Custom-Curated Newsletter Content
Most of the content that your newsletter features can be created from scratch or curated based on your existing blog posts and other assets from your content marketing campaigns.
Your content marketing strategist and project manager can measure the performance of existing collateral to determine which pieces of content resonate most with your target audience based on website traffic, time on site, bounce rates and other metrics. Using this information, email newsletters can be created using repurposed content, both expanding the value of your current assets to subscribers and spreading awareness to new audiences. Your content writer will craft headlines and short blurbs to provide email recipients with tantalizing snapshots of the content to be found on your site, driving further traffic back to your website.
